Thursday, March 18, 2010

this is the end of publishing

This video link was posted as a re-Tweet by designmeme (/designmeme), aka Stuart Robertson an hour ago while I was offline.

The Future of Publishing from PenguinGroup UK.

From the Penguin blog, credit goes to Zoe Uffindell of Khaki Films, for coming up with Penguin's own advocacy video as inspired by other effective short films with a similar message and treatment.

Penguin Group: How difficult was it to achieve this effect? 
Zoe Uffindell: It takes a creative professional writer, patience, and several days to achieve something like this - a bit like a huge jigsaw that you have to paint as well as put together!  The voice-recording and editing of the text was a case of finding just the right voice, and pacing it right. (from here)

As always, the best way to get a message across, really, is by telling it simply — something I continue to learn and would wish to master.

The message of the video resounds with so much clarity and, coming from a print and publishing design background plus a love for imparting the value of and respect for the printed matter, it is something that touches a deep chord within me.

Great video!


  1. I think that was based on this

    Which in turn was based on this

    Heh. :)

  2. Haha. Right you are, Ia.

    Again, I lift from the Penguin blog:
    Where did the idea come from?

    DK Marketing in the UK had asked us to make a film for their conference in February, about how publishing would look in the future. We took inspiration from a film we had seen on YouTube called "The Lost Generation" and suggested this might work as a treatment for the DK film, which we called "The End of Publishing". "The Lost Generation" was inspired, along with some other similar reincarnations, by a film called "The Truth". This original film was an Argentinian political TV advertisement written by Ricardo Lopez for the Argentinian Political Party Recrear. It won the Silver Lion Award at the Cannes Film Festival in 2006.


    I guess the real challenge to pulling off something like this effectively is in putting the right copy together (i.e. text, message) that's current and remains fresh, about a specific subject, and with just the right amount of emotional appeal without being corny.

    Hence, while the video treatment itself is not original, the message is right on target.


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